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Tuesday, October 19, 2010
Tuesday, September 28, 2010
Work At Home Advertising - 3 Ways to Save Money on Ezine Advertising
3 Ways To Save Money On Ezine Advertising
it is cheap, easy, and targeted. If you are one of the many internet marketers
who understand just how effective ezine marketing can be then you will be
happy to learn that I have three tips that will save you money on Ezine
Advertising.
Join The Directory of Ezines.
Yes, it may seem a bit pricey up front but I have been a member for years
and never regretted the money I paid -- because I made it back in savings!
Not only do you get a lot of great bonuses and freebies but you will also be
able to find a list of free advertising available from the ezine owners listed
in the directory. Plus on top of that many of the ezine owners listed in the
directory offer a discount to directory members. So if you think about the
amount of money you might save over time -- the Directory of Ezines is
actually a very big bargain!
You Can Click Here to Review the Directory of Ezines
Visit The Ezine Ad Auction
You will need to register to use this auction site but there is no cost
involved. At any given time there are hundreds of auctions available --
some starting at just $10. You can shop by category to more easily
find your target audience and will find a range of ezines and ad
formats available.
Ezine publishers put up regular offers and discounts on unsold space --
and either way you save money off their posted rates. I regularly
use Ezine Ad Auction to buy and sell ads. It is a great resource
and I have developed some great, long-lasting relationships as a
result.
Ask The Ezine Publisher For A Deal
Many Ezine Publishers are willing to offer special deals for either or
both new advertisers or long-term advertisers. I used to have a "Test
Drive Offer" for my ezines and currently offer some great discounts and
free ads through my Renaissance Woman Online Ad Club. I occasionally
have advertisers contact me about a discount and if I have open space
I am often willing to make a deal or at least a counter offer. If you are a
hesitant about boldly asking for a discount then simply contact the publisher
to see if there are any deals available.
Believe me, if they have ad inventory available they will make you a deal--
and it might be better deal than you would have dreamed of asking!
Thanks for dropping by......
it is cheap, easy, and targeted. If you are one of the many internet marketers
who understand just how effective ezine marketing can be then you will be
happy to learn that I have three tips that will save you money on Ezine
Advertising.
Join The Directory of Ezines.
Yes, it may seem a bit pricey up front but I have been a member for years
and never regretted the money I paid -- because I made it back in savings!
Not only do you get a lot of great bonuses and freebies but you will also be
able to find a list of free advertising available from the ezine owners listed
in the directory. Plus on top of that many of the ezine owners listed in the
directory offer a discount to directory members. So if you think about the
amount of money you might save over time -- the Directory of Ezines is
actually a very big bargain!
You Can Click Here to Review the Directory of Ezines
Visit The Ezine Ad Auction
You will need to register to use this auction site but there is no cost
involved. At any given time there are hundreds of auctions available --
some starting at just $10. You can shop by category to more easily
find your target audience and will find a range of ezines and ad
formats available.
Ezine publishers put up regular offers and discounts on unsold space --
and either way you save money off their posted rates. I regularly
use Ezine Ad Auction to buy and sell ads. It is a great resource
and I have developed some great, long-lasting relationships as a
result.
Ask The Ezine Publisher For A Deal
Many Ezine Publishers are willing to offer special deals for either or
both new advertisers or long-term advertisers. I used to have a "Test
Drive Offer" for my ezines and currently offer some great discounts and
free ads through my Renaissance Woman Online Ad Club. I occasionally
have advertisers contact me about a discount and if I have open space
I am often willing to make a deal or at least a counter offer. If you are a
hesitant about boldly asking for a discount then simply contact the publisher
to see if there are any deals available.
Believe me, if they have ad inventory available they will make you a deal--
and it might be better deal than you would have dreamed of asking!
Thanks for dropping by......
Sunday, September 26, 2010
Ezine Advertising Works: Top 10 Reasons To Advertise With Ezines
Ezine Advertising Works: Top 10 Reasons To Advertise With Ezines
You've heard the buzz but still have some questions. Does Ezine Advertising really work?
The short answer is "Yes! It works" and here's 10 reasons why:
~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
~ The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss.
~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters.
~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?
~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!
~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!
~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!
~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don't have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!
~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you've got that then you can sell, sell, sell!
You've heard the buzz but still have some questions. Does Ezine Advertising really work?
The short answer is "Yes! It works" and here's 10 reasons why:
~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
~ The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss.
~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters.
~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?
~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!
~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!
~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!
~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don't have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!
~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you've got that then you can sell, sell, sell!
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